United Airlines “Sea Orchestra”

The Blackheart Gang’s Jannes Hendrikz and Ree Treweek started a commercial production company, Shy the Sun, along with producer Nina Pfeiffer. Their first job, United Airlines, kick started the company in September 2007 and was completed February this year. United was a unique job because they were given an open brief to do what they wished with enough time to craft it to perfection in cinema resolution. The agency BDM gave them incredible guidance to complete an amazing international campaign.

Credits:

Client: United Airlines
Agency: Barrie D’Rozario Murphy

Exec. Creative Directors: Stuart D’Rozario, Bob Barrie
Copywriter: Phil Calvit
Art Director: James Zucco
Agency Producers: Holly Stone / Jack Steinmann

Directors/Animation: Jannes Hendrikz and Ree Treweek (Shy the Sun)
3D Modelling & Animation: Arri Reschke & Claudio Pavan (Lung Animation)
Production Company: DUCK Studios
Exec Producer: Mark Medernach
Producer: Nina Pfeiffer

Music Arrangement: Trivers & Myers
Sound Design/ Mix: Ken Chastain, Pixel Farm

28 Responses to “United Airlines “Sea Orchestra””


  1. comment1 Sarah

    so heartliftingly amazing! you are not getting proper credit here in the US media for your work. I had to Google video maker sea orchestra ti find you, all blessings on your work; you have, for me, a geezerette, redefined art thank you.

  2. comment2 Tomin Vladimir

    Like a living picture!
    Masterpiece guys, you just made my day even better!

  3. comment3 Deocliciano Okssipin

    Wonderful work!
    Flawless animation, and just mind blowing illustrator, the composition unifies IT all, and superbly!

    Wish i will be 1/4 as good as any of you!
    AH!

  4. comment4 pippa

    As a SAfrican, I was so proud to see this ad last night during the Olympics - no doubt this was your “big ticket” Great going! I can’t watch it enough!

  5. comment5 pippa

    just to commend you on a brilliant product - you must be proud!

  6. comment6 jannes

    thanks so much everyone for all the wonderfully encouraging words. we’ve been waiting for this part of the project… always wondering how people would respond to the work… you keep us going.

  7. comment7 Dennis D.

    I was watching the Olmpics with friends, saw this and shouted out, “that’s the black heart gang!”. Bravo! Superb, exquisite work!

  8. comment8 Petra Morris

    Hi Ree, thanks so much for sending us your news update. Your ad is great. Something so different. Please keep us updated as I’m sure our readers of “The Informer” Newspaper in Kokstad would love to know what one of the local “girls” is up to. Love, Petra

  9. comment9 Ahmed Arnaouty

    greetings from Egypt..
    wonderful work and great style, hope u the best of success

  10. comment10 Vincent Lammers

    Grand! just Grand! Realy like the look of it, it is great how you guys capture the ilustrated look withing the 3d animation. just Grand!

    Cheers!

    Vincent

  11. comment11 Steve

    this commercial was simply amazing. You guys are making some wonderful animation and artwork! I hope to see more of it in the future. Great job!

  12. comment12 Eric

    Just watching the Olympics here in San Francisco and saw your United Airlines commercial. Amazing work, you guys. Truly inspiring. And, to be featured so highly during the Olympics. Congratulations!

    Nice to be reminded of your phenomenal talent, even here in SF.

  13. comment13 rob van zyl

    beautiful work. well done guys.

  14. comment14 Jeremy

    Beautiful! Well done, you Shys(and them Lungs)…

  15. comment15 michelle

    too beautiful! woweee!

  16. comment16 Mike Richter

    I had the distinct pleasure of carrying your reel through Duck in the Midwestern United States. The work turned out to be a triumphant victory. Congratulations to The Blackheart Gang and Mark Medernach at Duck for an amazing eye for talent! Can’t wait to see what’s next!!! Cheers.

  17. comment17 Juan

    this is amazing.. music, look, colors, shapes, chacters, concept…
    Kudos!

  18. comment18 Ed Babb

    congrats on the launch guys! you deserve every success gained from this awesome piece of work! glad to see it finally launch. Robert Redford? I’ll be damned…

  19. comment19 Hypnotize Anyone

    Cool. Come by and hypnotize yourself if you please ;)

  20. comment20 Kara

    When I first saw this commercial on a break during the Olympic opening games I immediately recognized your style, since my 3d teacher presented your work in class last year. At first I thought, oh no what if somebody stole The Black Heart Gang’s ideas because it is quite reminiscent (yet different) from The Tale of Howe, but I’m glad to confirm that it was indeed members of your team. I found this very inspiring, and I hope that in my upcoming animated film I can even reach a fraction of awesomeness of this short! :D

  21. comment21 Tim

    The most inspirational thing I’ve seen in a long time. This video gives me goosebumps every time I watch it.

  22. comment22 Bob

    Thanks for a great effort and congratulations on all the amazing reviews! –The gang at BD’M

  23. comment23 Mark

    You guys are great. It was so much fun working with you - right up to the tortous end! Congratulations on a spectacular spot.

  24. comment24 Dan TC

    another beautiful piece. well done! so impressive and really appreciate the work. peace peace. d

  25. comment25 Melanie

    I watched it 6 times today, and will watch it 10 times again tomorrow, Well done guys, it must feel super to see the finished product being such a success.

  26. comment26 roan

    hey baie geluk, dit lyk my die finale produk het toe moer cool uit gekom, die reply op julle werk is great en die sukses wat daarvan kom is mindblowing, r1.

  27. comment27 langwang

    uitstekende werk julle, geluk

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